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Melbourne Victory Gamble on New Sponsors

Embattled gambling giant Intralot, which has had a disastrous debut year in Victoria, has been announced as Melbourne Victory’s new sponsor.

In a surprise move, the Intralot brand will be splashed across the front of the Victory jumper for the next two A-League seasons in a $2 million deal.

The Greek gambling company has suffered dire sales figures and is tipped to fall a staggering $226 million behind budget in its first year of operation.

A mid-year Brumby Government review will determine whether the company is fined or even stripped of its 10-year Victorian licence.

“We’re pleased to welcome Intralot Australia into our organisation and see many exciting collaborative opportunities in the future,” Melbourne Victory Chairman Geoff Lord said today.

“They are an emerging company in Victoria and we look forward to helping them grow their brand.”

Intralot Australia General Manager Leo Watling said the Victory partnership is the first of several new initiatives aimed at relaunching the company.

“Intralot is proud to be undertaking its first major Victorian sponsorship with the A-League’s most successful club and one that has fought and won challenges similar to those confronted by our company,” Mr Watling said.

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Published on May 4, 2009

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